Mr. Beast

Oct 16, 2020

Our 12-year-old son recently introduced me to a Youtuber called Mr. Beast.  After watching a few of his videos I really could not say I understood the appeal.

Despite my personal indifference, this 21-year-old has 44 million subscribers and his videos have been viewed over 7 billion times and makes millions a year.

In studying Mr. Beast growth over the past 6 years there are some takeaways and lessons that perhaps can be applied to achieving our own goals.

Watch this short video:

See how clear and public he was about his future self?

The title alone says it all: “Hi, Me in 5 years”!

He has videos titled “Dear Future Me, Scheduled uploaded 6 months ago)”.  He has all kinds of these types of videos scheduled for future intervals (6 months, 1 year, 3 years etc).

When was the last time you imagined your future self very specifically and very clearly?

How public are you about what you want to achieve and how you plan to get there?

When we share our goals publicly it gives us a sense of community, purpose, and motivation to follow through on your projections.

The other interesting facet of this Youtuber is that when he started gaining attention and funds early on, he reinvested them in his business.  Certainly, this is a well-known concept in business however what he was really doing was “escalating his commitment” to his future self.

His goal from the start was building a subscriber base. By reinvesting the monies into his channel, he was not just investing in himself.  He was investing in his commitment and future identity.

Are your behaviors in line with your goals and who you imagine your future self to be?   Are you investing at the level of your future self?

As we have so often heard: play, act and live the part of who you want to be, NOT of who you are today!

Mr. Beast has several videos where he seems to obsess about other successful Youtubers.  Really what he was doing was being deliberate about his goals by focusing heavily on learning what others were doing.

Whatever your goals are for the next year, ask yourself:

·       Who can you learn from?

·       Who can you study or emulate?

If there is one common theme in the hundreds of videos posted by this young adult, it is his commitment to the results he wanted and doing whatever it takes.

Sit down this weekend and think about what clear results you want and how you plan to make it public!

Have a great weekend, Karl

“You need to crave the results so bad that the work is irrelevant”.  Tim Grover (Michael Jordan’s coach)
Once you make a decision, the universe conspires to make it happen.  Ralph Waldo Emerson.

Karl Choltus

Deep thinking Canadian sharing thoughts created in the shower.